Search Trends - Search Engine Marketing

Another (yawn) new search engine has burst onto the scene. It's called Official Find. I had to try it in IE to see what it's all about. I guess they call it official find because if it finds an "official" site--meaning the primary site owned by the person, company, or whoever you are searching on--it give it the little seal of approval saying it's the official site. For example, I searched on george bush and it shows me a link at the top to www.georgewbush.com with a little image that says it's the official site.

It's an intersting concept because it can be difficult for the average user to discern which site is the official one with all the fan sites, affiliates, and whatever else out there. Also, Official Find takes a cue from Google Suggest, and gives you options to go straight to the suggested sites without even having to perform the search. I'm sure someone may find this useful, but that particular feature doesn't work in Firefox.