I have long taken pride in the fact that Americans watch more TV per capita than anywhere else in the world. But, today I was surpirsed to learn that we don't watch the most. According to a new study by Eurodata TV Worldwide, the Japanese watch an average of 5 hours per day per person. Don't feel bad, though. We're still right up there with almost 4 1/2 hours of TV per day, average. The Chinese and Swedish are the most prudent with their TV watching, clockin only 2 1/2 hours of TV per day.
Frankly, I don't know how people find time to watch 4 1/2 hours of TV every day. I personally don't ever watch that much, so that means some people are watching a lot more than the average that to keep that number up.
As far as how this relates to search engine marketing...um, I guess it's not a stretch to say that people are obviously using the web to search for more info about stuff they watch on TV those 30+ hours a week. Google's Zeitgeist and Yahoo's Buzz index both show significant search popularity for keywords related to TV shows and celebrities. Between TV things and people and music stars, there's not much else that cracks the top searches--aside from an occasional current event or natural disaster once in a while.
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