Search's Long Tail
Danny writes about search's long tail. I've always found it a very interesting topic to discuss and to monitor how much of a site's traffic comes from the "tail" of search terms--that is the more specific keyword phrases that aren't searched on a lot, but in aggregate they add up to a lot of traffic. Danny makes some good points and links to several useful resources on the subject.
The search tail applies to paid search, organic search optimization and paid inclusion. If you aren't paying attention to the "search tail" your competitors will take advantage of it and you'll miss out on a huge opportunity.
The search tail applies to paid search, organic search optimization and paid inclusion. If you aren't paying attention to the "search tail" your competitors will take advantage of it and you'll miss out on a huge opportunity.
posted by Dave @ 11:45 AM
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