Scevak on trends in search marketing
Jupiter Research's Nick Scevak talks to BtoB Magazine about current trends in search marketing.
The two main search trends discussed are vertical search and pay-per-call--both expected to gain ground among B2B advertisers this year.
Personally, I'm not convinced the pay-per-call model will work, at least not as currently implemented. It does have the potential to bring additional advertisers online who may not be interested in traditional PPC advertising.
The two main search trends discussed are vertical search and pay-per-call--both expected to gain ground among B2B advertisers this year.
Personally, I'm not convinced the pay-per-call model will work, at least not as currently implemented. It does have the potential to bring additional advertisers online who may not be interested in traditional PPC advertising.
posted by Dave @ 8:50 AM
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