Jupiter Research's Nick Scevak talks to BtoB Magazine about current trends in search marketing.
The two main search trends discussed are vertical search and pay-per-call--both expected to gain ground among B2B advertisers this year.
Personally, I'm not convinced the pay-per-call model will work, at least not as currently implemented. It does have the potential to bring additional advertisers online who may not be interested in traditional PPC advertising.
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