Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, April 27, 2005

MSN Favoring Sites on IIS Servers?

I read this on Slashdot yesterday. They've got some guy who did a study showing that a higher percentage of sites on MS servers show up at the top of the search results. I had never really heard of anything like that, but it wouldn't be the first time Micro$oft has favored their own technology over that of competitors.

One of the posters on Slashdot broght up an interesting argument, maybe it's not that MSN favors IIS servers, but rather that Google is baised against sites on IIS. I'm sure Google would never admit that, but these numbers definitely point to a signifcant difference in the search results between the two search engines. The reason for the discrepancy? I'm not sure, but it's the first time I've heard anything about a server-based search engine bias. It will be interesting to see what comes of it (if anything).

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