This report from ZDNet talks about how Google unleashed a personalized Google that lets users view and search their history of web searches. Sounds like an online version of Google desktop search, which already searches the text of previously viewed web pages. So Google's personalized search will be a lot different from everyone else's, but my question is, will anyone really care? I personally see the value in thise feature, but I don't know if the general population will really utilize the feature.
Danny Sullivan was quoted as saying, "Having this kind of feature has become a requirement for all the search engines in the last year."
I wouldn't say it's a requirement, it's just that everyone else is doing it, so why not jump on the bandwagon? I'm sure personalized search will continue to evolve, and someday gain wide adoption by the masses, but for now, I think it's a lot of hype without any actual usage to back up the hype. I haven't seen any numbers on this (send them if you've got 'em), so this is based solely on my anecdotal interaction with "normal" people (non-web geeks) who are not using personalized search, or if they are, they don't know it.
I've given it a quick test drive and it seems like a pretty cool tool for keeping track of searches, sites visited, etc. It's cool because it has a total search count calendar that shows how many times you search each day of the month--kind of a search odometer.
Try it out for yourself (beta--of course)