Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, April 20, 2005

An Experiment to Compare Shopping Search Engine Results

Jason Dowdell conducted an interesting experiment to compare the shopping search results of Froogle, MSN Shopping, Yahoo Shopping and Become.com.

The results?

I think it's fairly clear that the top search engines have a long way to go before they can ever be considered truly unique. On the other hand, since I started this little experiment as a way to test Become's algorithm and whether or not they were bringing something truly unique to the table, I think the results speak for themselves.

When compared to the major search engines they delivered the most unique urls on every list of keywords tested. They also tended to return more deep results in their top 10 than the other engines. By deep results, I mean pages other than the homepage or main domain of a web site. When I did a "spot check" of the actual quality of the results from Become versus the other Big 3 search engines I felt [I know, I know, you're not suppose to have feeling when you're conducting an experiment] the results were much better from the standpoint of shopping research. I was frustrated, however, that I couldn't do any comparison shopping when I found a product that met my needs but I'm told that feature is currently in development.


See it for yourself

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