Yahoo! to Shed Overture Brand
Clickz reports on the story saying that Yahoo will bring the PPC services currently offered under the Overture brand under the Yahoo brand name. It's mostly a matter of semantics, but will this cause MSN to move away from using Yahoo's results now that they're clearly part of the Yahoo brand? Maybe not, at least not in the short term, but everyone had to see this coming from the day Overture was acquired.
posted by Dave @ 2:01 PM
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