Yahoo Radio Spot
On the way into the office this morning I heard an ad for Yahoo. It wasn't the normal advertisement, it was simply one of those promo spots where the traffic guy mentions the sponsor of the traffic. He said something like, "Find what you're searching for with Yahoo. Visit Yahoo.com."
I assume they've got similar spots running all over the country. It's interesting to watch the giants of search duke it out in offline media. This is a search war, and MSN has upped the ante. Although, I've yet to see or hear an ad for Google. I guess they don't need to advertise when they're getting so much free publicity anyway.
I have seen some print ads for Google Adwords, but that doesn't count since it's more of a B2B ad and not trying to get more consumers to use their search engine.
I assume they've got similar spots running all over the country. It's interesting to watch the giants of search duke it out in offline media. This is a search war, and MSN has upped the ante. Although, I've yet to see or hear an ad for Google. I guess they don't need to advertise when they're getting so much free publicity anyway.
I have seen some print ads for Google Adwords, but that doesn't count since it's more of a B2B ad and not trying to get more consumers to use their search engine.
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