Wired News Interview with Greg Boser

The title of the Wired article, " Search Rank Easy to Manipulate" is a little misleading, but it's always interesting to get a non-search marketing geek perspective on search engine optimization. This Wired article is an interview with Greg Boser, who I heard speak at the Webmaster World Conference in Vegas last fall. I remember meeting him back in 2000 at SES in Dallas. He's been at this a long time and knows what he's doing. He seems to enjoy being considered one of the well-known spammers in the industry. I don't think he's as bad as he makes himself out to be, but he likes playing wearing the "black hat" and doesn't seem to care about being the bad guy as long as he's getting traffic and making money.