Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, March 23, 2005

The Winds of Change - Local Search Making it's Move over Newspapers

MediaPost reports on a survey done by the Kelsey Group and ConStat that shows a huge increase in usage of the 'Net by consumers searching for local merchants. The survey also showed a decline in the percentage of people who turn to newspapers for that information.

There's been a lot of hype about local search lately, and I think this study shows that it may not be here quite yet, but the hey day of local search will surely come in the very near future.

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