The Winds of Change - Local Search Making it's Move over Newspapers
MediaPost reports on a survey done by the Kelsey Group and ConStat that shows a huge increase in usage of the 'Net by consumers searching for local merchants. The survey also showed a decline in the percentage of people who turn to newspapers for that information.
There's been a lot of hype about local search lately, and I think this study shows that it may not be here quite yet, but the hey day of local search will surely come in the very near future.
There's been a lot of hype about local search lately, and I think this study shows that it may not be here quite yet, but the hey day of local search will surely come in the very near future.
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