Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, March 03, 2005

Why The ODP Directory is Dying

You know what the problem with the "Open Directory" is? They're not open. At least not the way it's supposed to be. I have heard from a lot of people who have applied to edit various categories and been rejected without any information as to why. Meanwhile the category is basically free of any sites and continues that way with no editor or an editor a couple levels higher who ignores all relevant directory submissions.

A lot of other sites uses Dmoz's directory because unfortunately there's nothing better, and some categories are ok, but if you dig down into the regional categories, the sites are pretty sparse and no where close to a representation of what's truly available.

I think there is a real opportunity for a good directory to come into this market and be what Yahoo used to be and what Dmoz was supposed to be (remember Newhoo?). Search engines are great, but there are times when I want a good, relevant directory, and sure Yahoo has a directory, but it's not all that good anymore, and definitely not fresh as most site owners prefer not to part with the $299/year listing fee. It's too bad nobody really cares about making Dmoz into anything worthwhile, because they're really missing an opportunity there.

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