The Key to Protecting Your Brand
Melissa Burgess wrote an aticle on MediaPost today about bidding on trademarked terms...
"The same age-old question comes up in every search strategy meeting: 'Do you think that we should purchase our brand name in Google and Overture?' The answer out of one corner is a resounding, 'YES, YES, YES!' However, there are those few who think that it's not necessary if you're already coming up at the top of the page in the organic search results. Let's take a quick look at a few reasons why it is still important to have control over your brand name..."
Full Article
"The same age-old question comes up in every search strategy meeting: 'Do you think that we should purchase our brand name in Google and Overture?' The answer out of one corner is a resounding, 'YES, YES, YES!' However, there are those few who think that it's not necessary if you're already coming up at the top of the page in the organic search results. Let's take a quick look at a few reasons why it is still important to have control over your brand name..."
Full Article
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