Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, March 03, 2005

An Inside Look at the Geico-Google Trademark Lawsuit

This MediaPost article gives a little more insight into last year's ruling regarding the Geico-Google trademark lawsuit. It's only a matter of time before more of the same type of lawsuits surface, especially since competitors are now allowed to bid on trademarked terms--they just can't include the trademark in the ad text.

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