Search Trends - Search Engine Marketing

I don't think it will have any effect on potential US trademark lawsuits, but the BBC reports that Google lost a court ruling about trademark infringement. Apparently a lawsuit was filed by a company whose competitors were allowed to bid on their trademarked name. This could eventually lead to a yet another change in Google's trademark policy. Maybe they'll decide not to allow competitors to bid on trademarked terms. If they don't make that change, they're going to get a lot more lawsuits from companies in other countries, and probably here in the US, too. They've got to make the financial decision if it's worth it to continue to allow bidding on competitors' trademarks and just pay the legal fees and fines as they arise. I'm sure they're making a lot of money from bids on trademarked terms, so at this point, it probably makes better business sense to keep the status quo. A flood of lawsuits could change their mind. Or maybe one day Larry and Sergi will wake up and decide that allowing companies to bid on trademarks they don't own is evil and they'll change their policy.