Experts Open Up About Click Fraud
"For small search marketers, click fraud can pose major problems by decreasing conversion rates and ratcheting up ad costs. But, while the challenge is well-known, finding a solution isn't so easy--and, in some instances, might actually be hampered by search engines themselves, said industry experts at a panel discussion Wednesday at the Search Engine Strategies Conference in New York."
MediaPost Reports from SES NY
MediaPost Reports from SES NY
posted by Dave @ 7:54 AM
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