Cursors as Ads
I remember when Comet Cursors first came out back in 1999 or 2000. I thought it was the coolest thing. Then it got more than a little annoying as sites started having these huge, ugly cursors that took up half the screen.
Apparently, the funky cursors are making a comeback. This time they're not just a silly gimmick--they're real, live advertisments. Check out nba.com/lakers to see a McDonalds logo that changes to a lakers logo when you mouse over a link. (Note: this is an IE-only trick. I tried it with Firefox and it doesn't work).
It's still kind of annoying, but at least I know it's an ad for Mickey-D's and not just annoying for the sake of being annoying.
I wonder if this trend will start to take off with other sites. It's interesting because I read an article the other day about how online advertising trends cycle back into vogue about every 6 years, but usually with a new twist. It's been about 6 years since Comet cursors came onto the scene, so it's about time for the return of the funky cursors--this time as an advertising platform.
I never thought bellbottoms would come back either, but I guess you can't fight the fashion cycle or the online advertising cycle.
Article about Cursor Ads from Investors.com
Apparently, the funky cursors are making a comeback. This time they're not just a silly gimmick--they're real, live advertisments. Check out nba.com/lakers to see a McDonalds logo that changes to a lakers logo when you mouse over a link. (Note: this is an IE-only trick. I tried it with Firefox and it doesn't work).
It's still kind of annoying, but at least I know it's an ad for Mickey-D's and not just annoying for the sake of being annoying.
I wonder if this trend will start to take off with other sites. It's interesting because I read an article the other day about how online advertising trends cycle back into vogue about every 6 years, but usually with a new twist. It's been about 6 years since Comet cursors came onto the scene, so it's about time for the return of the funky cursors--this time as an advertising platform.
I never thought bellbottoms would come back either, but I guess you can't fight the fashion cycle or the online advertising cycle.
Article about Cursor Ads from Investors.com
2 Comments:
At 7:00 PM, Tom Collier said…
I have discovered the cursor on the Lakers site, and, even though I have been a Lakers fan for 25 years, I no longer go to that site! I find the cursor ad to be annoying and intrusive, and will hopefully find that someone has devised a way to foil it!
At 8:56 AM, Dave said…
Yeah, those cursor ads are annoying. Luckily my team sucks so I don't have worry about them getting any cursor advertisers ;)
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