Americans Head Online for Love or Money
Comscore released their Feburary rankings yesterday. Here's an excert from the press release:
comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In February, the Internet proved to be an important resource for those reaching out to others on Valentine’s Day and reaching for their checkbooks in preparation for Tax Day. Millions of Americans also turned to the Web for activities related to the Super Bowl and other sporting events.
“Valentine’s Day and the Super Bowl are two more entries on a growing list of events that channel people’s passions and interests onto the Internet,” said Peter Daboll, president and CEO of comScore Media Metrix. “The acceptability of sending sentimental greetings online and the popularity of the Web leading up to and even during TV sports broadcasts are yet further reminders that the line between the online and offline worlds is increasingly blurred.”
comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In February, the Internet proved to be an important resource for those reaching out to others on Valentine’s Day and reaching for their checkbooks in preparation for Tax Day. Millions of Americans also turned to the Web for activities related to the Super Bowl and other sporting events.
“Valentine’s Day and the Super Bowl are two more entries on a growing list of events that channel people’s passions and interests onto the Internet,” said Peter Daboll, president and CEO of comScore Media Metrix. “The acceptability of sending sentimental greetings online and the popularity of the Web leading up to and even during TV sports broadcasts are yet further reminders that the line between the online and offline worlds is increasingly blurred.”
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