Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, February 03, 2005

Yahoo launches 'contextual' search

Yahoo's new contextual search tool lets users search for more information about a site's content without leaving the site. This new search tool can be embedded in a site by webmasters. Yahoo also has a toolbar users can download to do this type of searching.

It is definitely a different twist on the contextual search idea. It seems like kind of mix between ezula's infamous toptext and google adwords, with a toolbar thrown in for good measure.

Right now it's mostly a gee-whiz feature, but could potentially become a rival for google's adsense if yahoo decides to share cpc revenue with publishers who implement the technology.

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