News Flash! Big Companies are Clueless About Search
I guess some things never change. Or at least they're very slow to change. Oneupweb does a study every year about the same issue. It will be interesting to see what their study turns up this year after a couple hot years for search marketing. It seems like companies are starting to get a clue about search, although it's more of a clue that tells them they need to get a clue about search marketing.
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