Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, February 01, 2005

Microsoft launching search tool in ad blitz

It should come as no surprise that Microsoft is getting ready to unleash a massive ad campaign--starting today, according to the Seattle Times.

Here's a good quote from the article:

Microsoft executives have repeatedly admitted to missteps in search. Just last week, speaking at the World Economic Forum in Switzerland, company Chairman Bill Gates summed up Microsoft's past approach bluntly.

"We were stupid as hell," he said, according to a report from Dow Jones Newswires. MSN debuted a test version of its search engine in November but was still using technology from Yahoo! to run its main search engine.


More from Seattle Times

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