Search Trends - Search Engine Marketing

Jason Dowdell isn't too keen on the new Lycos Dating Search Engine. I don't know much about this new search engine (or online dating for that matter), but it seems like they're just trying to be the online dating version of yahoo shopping or froogle. In fact, Jason cites that as one of the problems with the business model, but I don't really think Froogle and the other shopping search sites are suffering too badly. It seems like a feed-based model makes the most sense when you have a bunch of different sites all using unique formats for the same information. I don't know enough about this to say whether it's a good business model or not, but that hasn't stopped most of the search engines from making stupid decisions in the past, why should they start now?