It's Official - Ask Jeeves Buys Bloglines
The rumors proved true with the official announcement of the purchase of Bloglines by Ask Jeeves. Bloglines has published a fairly comprehensive FAQ about the purchase.
Here's the answer to why Ask Jeeves bought bloglines:
Steve Berkowitz, the CEO of Ask Jeeves Inc., has stated that the company's strategy is to build or acquire differentiated, next-generation and best-in-class information products or technologies. By purchasing Bloglines, the leading free, online service for searching, subscribing, publishing and sharing RSS news feeds and blogs, Ask Jeeves is able to add this rich web content to its search technologies. Like Bloglines, Ask Jeeves is dedicated to providing the most innovative solutions for helping consumers and business users manage the web information overload they face every day.
As a sidenote: Danny Sullivan wrote an interesting post on his blog about the fact that many in the media knew about this deal going down, but was under a media embargo to not say anything until it was officially announced. He discusses how it's not just bloggers who can't keep these types of secrets, reporters in traditional media do it all the time.
Here's the answer to why Ask Jeeves bought bloglines:
Steve Berkowitz, the CEO of Ask Jeeves Inc., has stated that the company's strategy is to build or acquire differentiated, next-generation and best-in-class information products or technologies. By purchasing Bloglines, the leading free, online service for searching, subscribing, publishing and sharing RSS news feeds and blogs, Ask Jeeves is able to add this rich web content to its search technologies. Like Bloglines, Ask Jeeves is dedicated to providing the most innovative solutions for helping consumers and business users manage the web information overload they face every day.
As a sidenote: Danny Sullivan wrote an interesting post on his blog about the fact that many in the media knew about this deal going down, but was under a media embargo to not say anything until it was officially announced. He discusses how it's not just bloggers who can't keep these types of secrets, reporters in traditional media do it all the time.
posted by Dave @ 9:53 AM
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