Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Saturday, February 19, 2005

Is The New Google Toolbar Stealing Traffic?

Andy Beal mentions an article on CNet that suggests the new AutoLink feature in the Google Toolbar could be accused of stealing traffic.

I still haven't had a chance to try out the new toolbar, but everything I've read about it leads me to believe that it's a fairly benign applicaction, that only provides actually useful info (Read: not ads), and even that is only upon a user's request for the info. I don't see how that's any different than just searching from the google toolbar. Keep in mind this is Google we're talking about, so it's sure to catch a lot of attention, but that's to be expected in these Google-happy times.

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