Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, February 03, 2005

Fathom Online News and Events

CPC rates on paid search dropped during January, according to Fathom Online:

In the month following the 2004 holiday season’s $23 billion online shopping binge, the price that advertisers paid for keywords dropped an average three percent, according to Fathom Online, a leading Search Engine Marketing (SEM) company that has been tracking the prices since Q3 ‘04.

Read the press release

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