Search Trends - Search Engine Marketing

Chris Sherman enlightens us about a study on search engine usage. The biggest finding was that although Google is still the king of search, its two smaller cousins, MSN and Yahoo, are making up some ground. People are realizing that there's not much difference between Google and the "other guys" like there used to be. In fact, aside from die-hard googlers, many people are realizing that you can actually get better results from Yahoo or MSN on occasion. Don't get me wrong, Google's still got a good thing going, but they are in a precarious position on their search pinnacle. Everyone else is taking aim at knocking them down a few notches on the search totem pole. Only time will tell how this whole search thing will shake out, but the signs are pointing toward a shift back to a multi-search engine market, with no one search engine dominating like Google has managed to do over the past few years.