Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, January 27, 2005

Yahoo heads for Hollywood

"On Tuesday, Yahoo Chief Operating Officer Dan Rosensweig sent a companywide e-mail announcing the formation of the Yahoo Media Group, which will encompass Yahoo properties including games, news, sports, finance, movies, and music services Launch and Musicmatch. The unit will be run by former ABC television executive Lloyd Braun, who was hired by Yahoo in November.

'The growing consumer demand for compelling content on the Internet and the proliferation of broadband is an exciting growth opportunity for Yahoo. To successfully embrace this opportunity, we need to enhance our presence in the entertainment capital of the world,' Rosensweig wrote in the e-mail, which was seen by CNET News.com."


Article on News.com:

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