Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, January 13, 2005

Oneupweb Unveils New ROI Tool for Search

"Search engine optimization firm Oneupweb has launched a new ROI tool to chart the performance of natural search and keyword advertising campaigns.

The application, called ROI trax Version 4, delivers detailed reports on the performance of individual ads and keywords, as well as entire campaigns, whether they employ banner ads, e-mail blasts or offline ads, so long as they have an online component."


Article on SearchEngineWatch

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