Google Slips Down a Notch Among Top Global Brands

They say second place is the #1 loser, but being the #2 brand isn't such a bad thing. Apple moved into the number one spot previouly held by Google as the "readers' choice" for the brand with the most global impact.

A couple interesting points about the brand survey from brandchannel:

• They point out in the article that although Apple has brand power, they actually lost ground in relation to computer market share in 2004 (down to 1.87%).
  
• Keep in mind that this survey is conducted amoung readers of brandchannel, so it's heavily skewed toards branding people, who are arguably very biased about brand preferences, etc.
  
• Although they talk about this as a global brand survey, if you look at the regional results, neither Apple nor Google show up as the top brand in any region outside the US and Canada. I assume they came out on top largely because of a significant North American bias in readership of brandchannel.