Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, January 19, 2005

Google Cracks Down on Blog Comment Spam

Google introduced their new method for cracking down on comment link spam using the "nofollow" link attribute. Apparently, Yahoo and MSN are also joining the crusade against comment spam. The "nofollow" attribute will work for all types of links in all types of applications, but the search engines appear to be targeting blogs and blog software providers to introduce the concept since blog spam is a big part of the problem that can be solved on a fairly large scale by implementing the change at the software level.

This seems like a great idea to me, and it's definitely a step in the right direction.

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