Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Friday, January 14, 2005

Dealing With Google's New Affiliate-Linking Policy

Kevin Lee wrote a little piece about "Dealing With Google's New Affiliate-Linking Policy", He ignores the fact that actual affiliates might read this article (as opposed to affiliate managers/merchants). The title implies that he'll give some advice on dealing with Google's new policy, but it kind of glances over the real subject at hand. And of course, what article about affiliate marketing would be complete without a quote from Stephen Messer of Linkshare. He's very good at using a lot of important sounding words and sounding very intelligent without saying anything important. The truth is he has no idea of just how much this change will impact his affiliates and merchants, he just wants to sound like he's got it all under control. How about some quotes from the guys in the trenches? This will have a bigger impact than anyone from CJ, Linkshare or anywhere else will admit. Will affilates adapt? Of course they will. They always do, but it will definitely have a large impact in the short-term.

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