Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, January 06, 2005

Danny Sullivan - Search Engine Year in Review & Outlook for 2005

Danny Sullivan writes about his thoughts on the past year and the new year in his article about Developments With Consumer Search

Here's a quote on what Danny sees in his crystal ball for this upcoming year:

2005 will be a year that we begin thinking widely about "consumer search," rather than web search.

According to Danny, this will be the year of "Search Convergence"--meaning that search will converge with other media (TV, video, audio, etc.) It's already starting to happen and I'm sure that trend will continue, but I'm not convinced this will be the year "converged search" will gain widestream acceptance. I think half of the online pupulation is still figuring out what web search is all about. I think it will be a gradual process that evolves over a longer period of time. However, desktop search and other consumer-friendly applications like Windows media center (mentioend by Danny) could speed up the learning/acceptance curve.

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