Thursday, December 30, 2004
Google and Overture Define Click Fraud
I don't think there's really much confusion about what click fraud is, but it is becoming more of an issue as it becomes more prevalent and/or more web marketers become aware of it. So I guess it's a good time to get some input from the two big guys in paid search. Overture and Google explain their definitions of click fraud in a Clickz article.
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