Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, December 30, 2004

Google and Overture Define Click Fraud

I don't think there's really much confusion about what click fraud is, but it is becoming more of an issue as it becomes more prevalent and/or more web marketers become aware of it. So I guess it's a good time to get some input from the two big guys in paid search. Overture and Google explain their definitions of click fraud in a Clickz article.

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