Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, November 03, 2004

Yahoo! Building Desktop Search, More Personalization

Not wanting to be left behind with all the excitement about Google's desktop search utility, Yahoo! announced they too will offer their own version of desktop search. Big surprise there. Yahoo's business model of copying Google as closely as possible has worked well so far, it makes sense that they would want to continue that effort. They also said they plan to increase the role of personalization within their search results, which is actually one area where Google has (so far) been lagging behind in.

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