Search Trends - Search Engine Marketing

Day three started off with a keynote by Brett Tabke. Brett said they tried to line up a different speaker, including a rep from MSN, which would have been interesting, but unfortunately they all fell through, so Brett discussed the history of his site, Webmasterworld and the community that surrounds it.

After the keynote, I attended the affiliate smackdown, which featured a panel of super affiliates who talked about strategies for being a profitable affiliate by building dedicated affiliate sites and promoting them in the natural search engine listings as well as paid search listings such as Google AdWords.

The final Super Session of the conference featured a panel of three very successful search marketing women who have all started businesses and grown them to a substantial size. The title of the session was "Running with the Big Dogs". They all offered their perspectives and advice on building a successful business brand.

At the end of the show the iPod was given away to the lucky winner along with a few other prizes (I didn't win anything). Also, after a very democratic process, the place was chosen for the next WMW conference: New Orleans. The next one will take place in April or May of next year.