Search Trends - Search Engine Marketing

Fredrick Marckini wrote an article on Clickz today about his predictions for how Google's desktop search will affect search engine marketing. So far I love Google's desktop search and I agree with Fredrick that it will change the way many of use use our computers, but I'm not convinced that it will have a big impact on search engine marketing as he's saying. I think the impact will be very slow and gradual. I mean, look at how long we've had web search, and most people are still searching on simple keywords and phrases to find what they're looking for. Very few searchers are uing the available advanced search tools. Google's desktop search is so easy to use, (just like Google's web search), so people don't have to be sophisticated searchers to get acceptable results most of the time. If it ain't broke... So, I'm not sure people will need to develop advanced search skills to find what they're looking for, whether that be on their desktop or on the web.