Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, November 11, 2004

Google Adwords for Advertising Professionals

Google unveiled a new Adwords training and certification to search marketing service providers. This is a great idea that is well overdue. Besides offering search engine marketing firms training and certification program, it allows them one universal login for all their clients' accounts though the My Client Center. It will be interesting to see if Overture follows suit and offers a similar service for marketing agencies. As far as I'm aware they haven't offered anything like this, yet.

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