Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, November 09, 2004

Firefox, Google and Web Search

Chris Sherman wrote a great article about Firefox, particularly as it relates to being a browser optimized for search. I tried out FireFox for the first time a few weeks ago and instantly found it easy to use and very efficient. I've always been stubborn about changine browsers. Back in the day (2000), I was one of the last holdouts I knew of using Netscape when everyone else in the world had switched to IE. I finally relented when I realized that some sites didn't work right in Netscape, but they always worked in IE since that's what all the developers were using. I'm not really a techie, so when I get used to a certain program, I like to stick with it since I know and understand it. Hence, I've been a diehard IE man for several years...until now.

After just one browsing session with Firefox, I knew I had found a replacement browser. There are so many things to love about Firefox and so far, nothing to hate. It loads a lot quicker than IE, it has awesome searching options built right into the toolbar, including the ability to search google, ebay, download.com, feedster, and a bunch more--plus the ability to easily add other sites to search from the toolbar. I was still using IE occasionally whenever I wanted to see the Google PR toolbar, or to quickly blog about an article or webpage from the "blog this" button...yet, how naive I was to not realize these same tools are available for Firefox at firefoxtoolbar.com and prtoolbar.organd pagerankstatus.mozdev.org to simply display pagrank. I now have no reason to go back to IE. My eyes have been opened.

I don't even have time right now to talk about all the security advantages of Firefox over IE, or the popup blocking or the tabbed browsing (I love that).

Do yourself a favor, if you haven't tried it yet, go download Firefox and give it a test run. You'll be glad you did. Getfirefox.com

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