Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, November 24, 2004

Ask Jeeves and Lycos Enter the Search Engine Optimization Field

In a very curious move, Ask Jeeves and Lycos have entered the seach engine optimization field. I guess since they're the search engines everyone's forgotten about, they feel like they can get away with offering optimization services--they'll mostly be optimizing for Google, Yahoo and MSN, anyway, right? Their prices are pretty steep, but I have a feeling they can attract a lot of customers by the simple fact of who they are. Who better to optimize your site for the search engines than the search engines themselves?

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