SEO Your PDFs
I came across an informative article by Kevin Kantola about optimizing PDF files. The search engines that matter these days are all indexing PDF files, so why not optimize them if you've got a whitepaper or some other marketing piece in PDF format that you want to show up in the search engines. PDFs still aren't the preferred format for optimized documents (ever hear of HTML?), but it can't hurt to optimize any and all documents you want people to find and have access to.
posted by Dave @ 7:21 AM
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