New Big Three?
The big three has always been AOL, MSN, and Yahoo, but more and more it's becoming Yahoo, MSN and Google. AOL's still got enough of a userbase to shake a stick at with 23 million subscribers, but they are losing ground in the competitive portal game. The "new" big three all have their own search technlogy (or will as soon as MSN search goes live), but AOL is still using Google's search, which is fine, but it means they have to share a nice chunk of every search dollar with Google.
I've actually been thinking in terms of the big four instead of the big three for the past couple years now. AOL has to lose a lot more ground before I consider them outside the top tier of search/portal advertising.
Read the article on ecommercetimes.com.
I've actually been thinking in terms of the big four instead of the big three for the past couple years now. AOL has to lose a lot more ground before I consider them outside the top tier of search/portal advertising.
Read the article on ecommercetimes.com.
posted by Dave @ 8:51 AM
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