Search Trends - Search Engine Marketing

Google recently expanded their shopping search efforts with the luanch of the UK Version of Froogle. I've been a big fan of Froogle since the first time I saw it. As a marketer, it gives me a another chance to get my products in front of potential customers using different methods than traditional Google site optimization (and without spending tons of cash on adwords). As a consumer, it gives me the search power of Google combined with the utility of a shopping search engine. What more could you ask for? Sometimes you get funky results that aren't quite what you're looking for. That's probably why they still say it's in Beta...they have a perfect excuse in case anyone complains. Same thing with Google News--how long's that thing going to be in beta?