Froogle Advertisers and Adword Ad Automator
I received an email from Google yesterday inviting Froogle advertisers with over 1000 products to try their Ad Automator from a feed similar (nearly identical) to the Froogle feed. Here's the text from that portion of the email:
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.
The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showin grightaway.You’ ll be able to:
Leverage the product copy you’ve already written for your site
Generate specific, high-CTR ads with no additional work
Increase the number of queries on which your ads appear
The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.
Sounds like a pretty cool tool to save time creating keyword/product-specific ads in Adwords. I'm going to try it out and I'll post the results to let you know how it works.
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.
The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showin grightaway.You’ ll be able to:
Leverage the product copy you’ve already written for your site
Generate specific, high-CTR ads with no additional work
Increase the number of queries on which your ads appear
The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.
Sounds like a pretty cool tool to save time creating keyword/product-specific ads in Adwords. I'm going to try it out and I'll post the results to let you know how it works.
posted by Dave @ 11:00 AM
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