Overture Shifting To Default Broad Match
Danny Sullivan offers some good insight about Overture's upcoming change to broad match as a default. I'm not surprised to see this happening. Frankly I'm surprised it's taken them this long to make the change. Overture has always been quick to go after strategies that will increase their revenue. It's not necessarily a bad thing for advertisers, since many advertisers didn't realize what match type they were using before anyway. Youwill still have the option to only show up for exact matches (of course "exact" isn't really exact according to Overture's plural and misspelling matching).
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