Looksmart is still alive and kicking, adding another feather to their cap with the addition of Furl.net. Furl provides a toolbar that lets users save text versions of web pages to their "personal web" that they can later access and/or search to find what they are looking for, even if a web page has changed.
I'm still a little bitter about the low quality (and mysteriously high volume) of Looksmart's post-MSN traffic, but I admire how they keep trying to improve their offering and provide new services to their users. They aren't taking the copycat approach that so many other search engines are taking. They are tying to add unique, useful services to their portfolio. I think that's a good move. That's the only way they can carve out a niche for themselves in the crowded search market.
I know Looksmart's making a lot of money in the short-term from their syndication deals, but I think they would be better off axing the search syndication and try to build out their own brand. Unless they can figure out a way to improve the quality of their search partners, they are going to lose all their advertisers. I assume they still have some advertisers, don't they?
Read the Press Release from Looksmart
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