I never cease to be amazed at how large companies don't seem to care about natural search optimization. In case study by OneUpWeb, they found that only 9 of the Fortune 100 companies have effectively optimized their websites. Another 47% have at least made an attempt at optimizing their sites for the search engines, but an astounding 44% have done exactly zero SEO on their sites.
My personal opinion on the reasons for the lack of quality SEO amongst large companies is the bureaucracy and hoops required to coordinate even the simplest SEO tasks within a large organization. Another reason is probably the lack of specialized knowledge related to search optimization--both within the organization and within their high-cost ad agencies.
I'm sure the reason OneUpWeb did this little "survey" and whitepaper is to hopefully drum up some new clients (i.e. Fortune 500 companies). I think there is definitely a need to be met among those companies, but I kind of like how the larger companies ignore natural search. It gives the little guys room to sneak in and snatch a piece of the market.
OneUpWeb compared SEO among Fortune 100 companies in 2002 and 2004 and showed significant improvement, but it will be interesting to see if these companies will ever really get search marketing. The market is buzzing about search right now--too bad we couldn't keep it under wraps like we did the past 8 years ;)
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment