Search Trends - Search Engine Marketing

Vivisimo announced the launch of their mainstream search engine,Clusty. I've always liked how Vivisimo offers the clustered results. They aren't just another Google-clone wannabe. I like that. The problem with this new search engine, is the name what kind of name is Clusty? I can see how they came up with it, "hey we cluster results, so let's call ourselves Clusty." The problem is, it's brings to mind too many negative images, like crusty or maybe worse, lusty. (Unless they want to become that kind of search engine). Anyway, the search engine itself is good, and the design looks like any other search engine out there, so I guess we'll see if people want to trade in their Google for a Clusty...