Search Trends - Search Engine Marketing

I've been hearing a lot of rumors lately about Google working on their own browser. Google hasn't announced anything, but I wouldn't be surprised to see them introduce a browser. I think it's a good move for them. I think a browser probably fits into their search business model better than Gmail. I remember a time a few years back (1998 or 99) when everybody and their dog was putting out a co-branded browser. It was basically just a regular browser--IE or Netscape (kids, go ask your parents what Netscape is)--but with pre-loaded bookmarks/favorites and default search set to whatever site "provided" the browser. MSN still has their own version of IE, so what's the big deal? I've already essentially got a Google browser since I use the Google toolbar more than anything else in the browser. Search the web, search for images, search froogle, search for news stories, post messages to blogger, etc.

I am very interested to see what the Google browser ends up looking like and what features it includes. I expect it to be a much smaller, simpler app than IE, based on open-source browser technology. I would love to see another serious competitor enter the space to keep Microsoft on its toes. Google's got the brand recognition and the funding to really make a big splash in whatever markets they decide to enter, and so far, they've consistently put out a good product, so I say "bring it on!"

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