Amazon is getting serious about making A9.com the place to search. They're giving a discount on purchases made by Amazon users who register for their "personalization search engine", A9. Apparently, they're not advertising this discount, so I guess it's more of a loyalty-building campaign to get people to use their search engine. They also encourage (and anticipate) a lot of word of mouth to get people telling their friends about the discount for A9.com users.
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