Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Monday, September 20, 2004

Amazon A9 Search Engine Offers Shopping Discount

Amazon is getting serious about making A9.com the place to search. They're giving a discount on purchases made by Amazon users who register for their "personalization search engine", A9. Apparently, they're not advertising this discount, so I guess it's more of a loyalty-building campaign to get people to use their search engine. They also encourage (and anticipate) a lot of word of mouth to get people telling their friends about the discount for A9.com users.

Read more from Search Engine News Journal

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