Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, August 03, 2004

Search Engine Marketing and Branding Challenges

I didn't make it to SES this time around, so I'll post links to a few of the interesting reports from the Conference on other Search Engine marketing sites. Like this one: Search Engine Marketing and Branding Challenges

1 Comments:

  • At 7:58 AM, Anonymous Search Engine Optimization : SEO Hawk said…

    Interesting tips on branding and its effects on online marketing.

    Meanwhile search engine marketing is little different. Branding emphasizes on getting your ad displayed to MAX number of people, whereas Search Engine Optimization/Marketing is concerned with only those individuals who are already interested in your product.

    The entire concept of Search Engine Marketing is to target/BUILD BRAND with those customers who are searching for your services on different search engines. Therefore building a BRAND on Search Engine is little different if compared with other marketing techniques.

     

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